Audiences need to be captivated. In a very very short space of time. There is so much advertising noise that online behaviour has changed so much that marketers are now having to ramp up their creativity to tackle these behaviours and subsequent challenges that brands now face. Take for instance 'banner blindness'
"A phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise." (Wikipedia)
Ok, you can get a photographer or videographer to make up a nice little film for your business, but the fundamental difference that Brand Enable take is one of strategy - ensuring that videos can actually engage with audiences and that they are short, punchy and communicative to the point where they get the desired result that you've set out, whether that's generating awareness, getting bums on seats for an event or driving sales.
Here's a little teaser video we've just completed for our fantastic client 'Pizza Guyz' in Belfast.
Get your business on the map and chat to us about generating something exciting that will engage your customers and get your brand noticed.